Advanced Professional Certificate in Hotel Marketing and Sales Management
Upskill, reskill or pursue a passion with relevant courses across every subject, whether you're a beginner or already an expert.
Duration
1 Month
Pedagogy
Online
Advanced Professional Certificate in Hotel Marketing and Sales Management
The Advanced Professional Certificate Course in Hotel Marketing and Sales Management covers a wide range of topics, including an introduction to hotel marketing, market segmentation, product development, strategic pricing, product promotion, distribution channels, online marketing, and marketing analytics. The course also explores consumer behavior and its impact on hotel marketing, the sales management process, effective sales promotion techniques, and the use of information technology to boost sales. Participants will learn how to meet guest expectations, plan for positive client experiences, and analyze hotel sales to improve performance. The course also covers the role of a manager in the hotel industry and the qualifications necessary for marketing analytics managers.Accreditation
All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.Entry requirement
There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.
- Hotel Marketing Professionals
- Sales and Marketing Managers in the Hotel Industry
- Hospitality Business Owners and Entrepreneurs
- Marketing Analytics Managers
- Professionals Seeking Career Advancement in the Hotel Industry
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What you'll learn
Module 1
Hotel Marketing And Sales Management
The Advanced Professional Certificate Course in Hotel Marketing and Sales Management covers a wide range of topics, including an introduction to hotel marketing, market segmentation, product development, strategic pricing, product promotion, distribution channels, online marketing, and marketing analytics. The course also explores consumer behavior and its impact on hotel marketing, the sales management process, effective sales promotion techniques, and the use of information technology to boost sales. Participants will learn how to meet guest expectations, plan for positive client experiences, and analyze hotel sales to improve performance. The course also covers the role of a manager in the hotel industry and the qualifications necessary for marketing analytics managers.
Testimonial
Discover the success stories of learners like yourself
Where learning goes beyond acquiring new skills to also deliver an enjoyable experience.
Federica P.
The course was everything I hoped for! Gave me such a positive input in my press office job.
Jekaterina S.
Great course to refresh your knowledge or dig into new topic. Very useful for managers who want need to develop strategical thinking and get a "helicopter view"...
Marina Y.
This course is quite detailed and it conveys some aspects which the students tend to forget or to which they usually do not pay enough attention.
